Contrary to inbound calls which only focus on inviting the already-interested population, outbound telemarketing goes out of its method to achieve a far bigger ‘ocean of possible clientele’. It has the marketing ability of a ‘Superman’, the flexibility of a ‘Black Widow’, and the resourceful ability of a ‘Batman’. Aside from lead generation, outbound calling can also be used for appointment setting, call to invite campaigns (Webinar/WebEx) and data profiling solutions.
An outbound call is one that is initiated from a call center agent on account of a call center or a client. It is a type of direct marketing wherein a specified crew approaches would-be customers and feature products or services over the phone or through web conferencing. Calls can also be implemented for many functions – surveys, data profiling and so much more.
Here are the superpowers of outbound telemarketing:
On Lead Generation: Outbound calling does have its perks – and it comes with getting to a wider population. According to Small Business Chronicle, ‘the main function of outbound marketing (outbound telemarketing included) is to draw in customers and make them conscious of a product, service or a brand’s name’. In addition, outbound calling is effective in turning cold customers into hot leads. As mentioned in Chron, ‘the primary feature of outbound marketing is that consumers are acquainted with it. The medium does not get away of the message, as it can with inbound marketing, which is presented via technologies that many consumers still struggle to comprehend and to trust.
On Call to Invite Campaigns: It is never sufficient to send out a lengthy email about the benefits of a distinct webinar or training course, or to merely post it online. It is also pointless to schedule a training date devoid of potential participants – or to simply wait for a registration, which is undeniable damaging to your business. If you have a webinar about a certain subject, it is crucial to find a number in line with the webinar that you plan to offer and tap in to that population.
If you have a training course relevant to engineering, it would be favorable to have a record of possible attendees that are engineers/related in engineering. Cold calling not only lets possible attendees become conscious of your training course, it also lets them become familiarized with your company – if ever they are interested in some other subjects that you feature. Moreover, a cold call from an agent answers their queries right away, such as the CEU they will obtain, your company’s accreditation – thus enhances the chances for a registration.
On Appointment Setting: Larry Myler, in a short article on Forbes, expounds on appointment setting, ‘it is viewed as to be one of the most problematic parts of business development and also the most common barrier in developing a company by increasing its sales’. Through a wider population reach of outbound calling, there is a certain possibility in converting cold customers into hot leads. It is rarely enough to have a small number of semi-interested customers (as in the case of inbound marketing), it pays to go out and look for would-be customers.
On Data Profiling Services: Outbound telemarketing is probably the most effective way to improve data profiles. As outlined by Louise Robinson, Managing Director of CG Consulting, ‘US-based business-to-business marketing research and analysis firm Sirius Decisions estimates that 2% to 3% of a marketing database goes bad every month’. To hasten updating, a handy outbound call is enough to do the job.
72Solutions is a well-established lead generation service provider dedicated in lead generation, appointment setting, data cleanup and profiling, and outbound marketing. 72Solutions values relationship, we are wholeheartedly dedicated in our services and sincerely devoted to both our clients and their customers.